Behind the Business

Behind the Business is where I share the real, unfiltered journey of building The Unknown Bar Company from the ground up. It’s the highs, the lows, and everything in between—big decisions, mistakes, lessons learned, and the moments that made it all worth it. From late nights spent rebuilding a horse trailer to the thrill of landing my first proper gig, this is a behind-the-scenes look at what it really takes to turn an idea into a business.